TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market  space and make the competition irrelevant 
SN  - 9781625274496 /
AV  - HF5415.153 K49 B5 2015
PY  - 2015///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
N1  - With a new preface, fresh chapters, and updated case studies"--Back of jacket
ER  -