Scanlon, Nancy Loman. <br/><br/>
Marketing by menu / 
Nancy Loman Scanlon. 
 - 2nd ed. 
 - New York :  Van Nostrand Reinhold,  1990 
 - xv, 282 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 273-274). 
<br/><br/><label>ISBN: </label>0442233124 :  $29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Menus.<br/>Food service--Marketing.<br/>Restaurants--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M45  / S38 1990