TY - BOOK AU - Scanlon,Nancy Loman TI - Marketing by menu SN - 0442233124 : AV - TX911.3.M45 S38 1990 PY - 1990/// CY - New York PB - Van Nostrand Reinhold KW - Menus KW - Food service KW - Marketing KW - Restaurants N1 - Includes bibliographical references (p. 273-274) ER -