TY  - BOOK
AU  - Ford,David
AU  - Saren,Michael
TI  - Managing and Marketing Technology
SN  - 186152594x
AV  - HD45 F669 M3 2001
PY  - 2001///
CY  - London
PB  - Thomson-Learning
KW  - Technological innovations
KW  - Management
KW  - Product management
ER  -