Keegan, Warren J. <br/><br/>
Global marketing / 
Warren J. Keegan and Mark C. Green 
 - 7th ed. 
 - Boston :  Pearson,  2013 
 - 592 p.  ill. 
<br/><br/><label>ISBN: </label>9780273766711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization<br/>Marketing channels
<br/><br/><label>LC Class. No.: </label>HF1416   / K26 G5 2013