TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global marketing
SN  - 9780273766711
AV  - HF1416  K26 G5 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Globalization
KW  - Marketing channels
ER  -