Kotler, Philip <br/><br/>
Marketing Management / 
Kotler, Philip 
 - 14th ed. 
 - London :  Pearson Education,  2012 
 - 679 p.  ill 
<br/><br/><label>ISBN: </label>9780273753360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13   / K87 M3 2012