International marketing /  
Philip R. Cateora ... [et al.] 
 - 17th ed 
 - New York :   McGraw-Hill Education,   2016 
 - 662 p. :  ill 
<br/><br/><label>ISBN: </label>9781259253065 /  4750.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1416  / I61 2016