International Advertising : Realities and Myths 

 - London :  SAGE Publications,  2000 
 - 421 p. :  ill 
<br/><br/><label>ISBN: </label>0761912452  1,650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising comparison.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5823  / I59 2000