TY  - BOOK
AU  - Jones,John Philip
TI  - International Advertising : Realities and Myths
SN  - 0761912452
AV  - HF5823 I59 2000
PY  - 2000///
CY  - London
PB  - SAGE Publications
KW  - Advertising
KW  - Advertising comparison
KW  - Advertising media planning
ER  -