Kotler, Philip. <br/><br/>
Marketing Management / 
Philip Kotler, Kevin Lane Keller 
 - 15th ed 
 - Boston :   Pearson,   2016 
 - 714 p :  ill 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K87 M3 2016