TY - BOOK AU - Jhally,Sut TI - The codes of advertising : Fetishism and the political economy of meaning in the consumer society SN - 041590353x AV - HF5827 J49 PY - 1987/// CY - New York PB - Routledge KW - Advertising KW - Social aspects KW - Symbolism in advertising KW - Mass media ER -