<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>The Ultimate Guide to Storytelling in Business</title>
    <subTitle>A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Storytelling in Business</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>The Ultimate Guide to Storytelling in Business</title>
  </titleInfo>
  <name type="personal">
    <namePart>Parikh, Samir</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyn</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher> Wiley</publisher>
    <dateIssued>2024</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>218 p. : ill</extent>
  </physicalDescription>
  <tableOfContents>ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : นายจตุโชค ยวงอักษร
 </tableOfContents>
  <tableOfContents>ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : นางเบญญาภา ยวงอักษร</tableOfContents>
  <note type="statement of responsibility">Samir Parikh</note>
  <subject authority="lcsh">
    <topic>Business communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication dans l'entreprise</topic>
  </subject>
  <subject authority="lcsh">
    <topic> Communication in managemen</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Storytelling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5718 P231 U4 2024</classification>
  <identifier type="isbn">9781394234578 /</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">SDU</recordContentSource>
    <recordCreationDate encoding="marc">030312</recordCreationDate>
  </recordInfo>
</mods>
