@book{96080,
	author = {Keller, Kevin Lane and Swaminathan, Vanitha},
	title = {Strategic brand management : },
	publisher = {Pearson, },
	year = {2020},
	series = {“สร้างปัญญา ด้วยเงินตราของเรา” },
	address = {Harlow : },
	edition = {5th ed.}
}