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  <titleInfo>
    <title>Strategic Brand Management and Development: Creating and Marketing Successful Brands</title>
    <subTitle/>
  </titleInfo>
  <name type="personal">
    <namePart> Lalaounis, Sotiris T.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>2021</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>344 p. : ill</extent>
  </physicalDescription>
  <tableOfContents>ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : ดร.พรชณิตว์ แก้วเนตร</tableOfContents>
  <note type="statement of responsibility">Sotiris T. Lalaounis</note>
  <note type="venue">ํัYT2024 M12</note>
  <subject authority="lcsh">
    <topic>Branding (Marketing)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Branding  name products</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Products</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HD69.B7 L193 S7 2021</classification>
  <identifier type="isbn">9780367338756 /</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">241219</recordCreationDate>
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