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  <titleInfo>
    <title>The Innovation tournament handbook</title>
    <subTitle>a step-by-step guide to finding exceptional solutions to any challenge</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Terwiesch, Christian</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ulrich, Karl T.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">us</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Philadelphia</placeTerm>
    </place>
    <publisher>Wharton School Press</publisher>
    <dateIssued>2023</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>134 p. : ill</extent>
  </physicalDescription>
  <tableOfContents>ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : นางสาวกันยามาศ ช่วยสมบูรณ์</tableOfContents>
  <note type="statement of responsibility">Christian Terwiesch, Karl T. Ulrich</note>
  <note type="venue">YT2024 M12</note>
  <subject authority="lcsh">
    <topic>Creative ability in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Technologie de pointe</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Relationship marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Technological innovations</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HD30.23 T333 I5 2023</classification>
  <identifier type="isbn">9781613631690 /</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">240716</recordCreationDate>
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