Kotabe, Masaaki. <br/><br/>
Global Marketing Management / 
Masaaki Kotabe, Kristiaan Helsen 
 - New York :  John Wiley & Sons,  1998 
 - 712 p :  ill 
<br/><br/><label>ISBN: </label>0471592889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / K68 1998