@book{9672,
	author = {Yale, David R. and Carothers, Andrew J,},
	title = {The Publicity Handbook : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage-in Print, On-Line, and on the Air /},
	publisher = {McGraw-Hill,},
	year = {2001},
	address = {New York :}
}