Yale, David R. <br/><br/>
The Publicity Handbook : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage-in Print, On-Line, and on the Air / 
David R. Yale 
 - New York :  McGraw-Hill,  2001 
 - 448 p :  ill 
<br/><br/><label>ISBN: </label>084423424  1,100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Handbooks, mauals.
<br/><br/><label>LC Class. No.: </label>HD59  / Y17 P6 2001