TY  - BOOK
AU  - Yale,David R.
AU  - Carothers,Andrew J
TI  - The Publicity Handbook : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage-in Print, On-Line, and on the Air
SN  - 084423424
AV  - HD59 Y17 P6 2001
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - Handbooks, mauals
ER  -