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The economy of brands / Jan Lindemann by

Lindemann, Jan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Basingstoke : Palgrave Macmillan, c2010

Availability: Items available for loan: บัณฑิตวิทยาลัย (1)Call number: HD69.B7 L56 E3 2010.

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Principles of advertising & IMC / Tom Duncan by

Duncan, Tom

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago, IL : McGraw-Hill, 2008

Availability: Items available for loan: วิทยาเขตสุพรรณบุรี (1)Call number: HF5415.13 D846 P6 2008.

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Content marketing เล่าให้คลิกพลิกแบรนด์ให้ดัง / ณัฐพัชญ์ วงษ์เหรียญทอง by

ณัฐพัชญ์ วงษ์เหรียญทอง

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: กรุงเทพฯ : เนชั่นบุ๊คส์, 2557

Availability: Items available for loan: วิทยาเขตสุพรรณบุรี (1)Call number: HD69.B7 ณ342 ค2 2557.

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The 90 Day Brand Plan : How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business / Dain Walker by

Walker, Dain

Series: “สร้างปัญญา ด้วยเงินตราของเรา” | โครงการ : สร้างปัญญาด้วยเงินตราของเราSeries: “สร้างปัญญา ด้วยเงินตราของเรา” | โครงการ : สร้างปัญญาด้วยเงินตราของเรา

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, New Jersey : John Wiley & Sons, 2024

Other title:

How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business

Availability: Items available for loan: ศูนย์หัวหิน (1)Call number: HF5414.1255 W178 N5 2024.

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Product Placement In Entertainment By Brands / Rafeal Mechlore by

Mechlore, Rafeal

Material type:

Text

Publication details: United States : Prime Publicatins, 2023

Availability: Items available for loan: MATRIX Library (1)Call number: HF5821 M486 P7 2023.

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Quantum marketing : mastering the new marketing mindset for tomorrow's consumers / Raja Rajamannar by

Rajamannar, Raja

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Pennsylvania : HarperCollins Leadership, 2021

Availability: Items available for loan: MATRIX Library (1)Call number: HF5415 R161 Q3 2021 .

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan by

Keller, Kevin Lane
Swaminathan, Vanitha

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : Pearson, 2020

Availability: Items available for loan: MATRIX Library (1)Call number: HD69.B7 K29 S7 2020.

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Strategic Brand Management and Development: Creating and Marketing Successful Brands / Sotiris T. Lalaounis by

Lalaounis, Sotiris T

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Routledge, 2021

Availability: Items available for loan: MATRIX Library (1)Call number: HD69.B7 L193 S7 2021.

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by

Salinas, Gabriela

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester, U.K. : Wiley, 2009

Availability: Items available for loan: MATRIX Library (1)Call number: HF5415.1255 S165 I 2009.

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The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. by

Wuyts, Stefan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Routledge, 2010

Availability: Items available for loan: MATRIX Library (1)Call number: HF5415.32 C743 2010.

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Branding in a competitive marketplace /| Rajat K. Baisya by

Baisya, Rajat K

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : SAGE/Response Business Books, 2013

Availability: Items available for loan: MATRIX Library (1)Call number: HF5415.1255 B163 B 2013.

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Promotional culture and convergence : markets, methods, media / edited by Helen Powell by

Powell, Helen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Milton Park, Abingdon, Oxon : Routledge, 2013

Availability: Items available for loan: MATRIX Library (1)Call number: HF6146.I58 P965 2013.

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13.

Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster by

Fisher-Buttinger, Claudia
Vallaster, Christine, 1971-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : Wiley, 2008

Availability: Items available for loan: MATRIX Library (1)Call number: HD69.B7 F533 C 2008.

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Origination : the Geographies of Brands and Branding / Andy Pike. by

Pike, Andy

Series: RGS-IBG book seriesSeries: RGS-IBG book series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester, West Sussex, UK : Wiley Blackwell, 2015

Availability: Items available for loan: MATRIX Library (1)Call number: HF1025 P635 O 2015.

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Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editor

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Armonk, N.Y. : M.E. Sharpe, 2009

Availability: Items available for loan: MATRIX Library (1)Call number: HF5415.55 H236 2009.

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Taking brand initiative : how companies can align strategy, culture and identity through corporate branding / Mary Jo Hatch and Majken Schultz. by

Hatch, Mary jo
Schultz, Majken

Edition: 1st ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: San Francisco : Jossey-Bass, 2008

Availability: Items available for loan: MATRIX Library (1)Call number: HD59.2 H361 T 2008.

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The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West by

McAllister, Matthew P
West, Emily

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, NY : Routledge, 2013

Availability: Items available for loan: MATRIX Library (1)Call number: HF5823 R869 2013.

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The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi by

Baladi, Joseph

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore : Wiley, 2011

Availability: Items available for loan: MATRIX Library (1)Call number: HD69.B7 B171 B 2011.

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Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou. by

Swan, K. Scott
Zou, Shaoming

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Bingley, UK : Emerald Group Publishing Limited, 2012

Availability: Items available for loan: MATRIX Library (1)Call number: HF1416 I61 2012.

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20.

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Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown by

Kent, Tony|q(A. E.)
Brown, Reva Berman

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Routledge, 2009

Availability: Items available for loan: MATRIX Library (1)Call number: HF5429 F574 2009.

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