000			01359cam a2200289 i 4500
008			130107s2013 mdua b 001 0 eng
020			_a9781421409986
020			_a1421409984
020			_a9781421410715
040			_aSDU
050	0	0	_aZ326 _bM398 L 2013
100	1		_aMason, Nicholas, _9179810
245	1	0	_aLiterary advertising and the shaping of British romanticism / _cNicholas Mason.
300			_aviii, 202 pages : _billustrations
505	0		_aAdvertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
505	0		_aHKBU library
518			_aYT2025 M08
650		0	_aLiterature publishing _zGreat Britain _xHistory _y18th century. _9179811
650		0	_aLiterature publishing _zGreat Britain _xHistory _y19th century. _9179812
650		0	_aAuthors and publishers _zGreat Britain _xHistory _y18th century. _9179813
650		0	_aAuthors and publishers _zGreat Britain _xHistory _y19th century. _9179814
650		0	_aAdvertising _zGreat Britain _xHistory _y18th century. _9179815
650		0	_aAdvertising _zGreat Britain _xHistory _y19th century. _9179816
650		0	_aRomanticism _zGreat Britain. _9179817
900			_a= C.1 SDU
942			_cGBE _2lcc
999			_c100193 _d100193