| 000 | 00710cam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 090206s2009 enka b 001 0 eng | ||
| 020 | _a9780470740316 | ||
| 020 | _a0470740310 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5415.1255 _bS165 I 2009 |
| 100 | 1 |
_aSalinas, Gabriela. _9194715 |
|
| 245 | 1 | 4 |
_aThe international brand valuation manual : _ba complete overview and analysis of brand valuation techniques, methodologies and applications / _cGabriela Salinas. |
| 260 |
_aChichester, U.K. : _bWiley, _c2009. |
||
| 300 |
_a420 p. : _bill. |
||
| 505 | _aHKBU Library | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aValuation. | |
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c104414 _d104414 |
||