| 000 | 02013cam a22002294a 4500 | ||
|---|---|---|---|
| 008 | 100212s2010 cau b 001 0 eng | ||
| 020 | _a9780470539651 | ||
| 020 | _a0470539658 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5415 _bL618 N 2010 |
| 100 | 1 |
_aLeroux Miller, Kivi, _9195085 |
|
| 245 | 1 | 4 |
_aThe nonprofit marketing guide : _bhigh-impact, low-cost ways to build support for your good cause / _cKivi Leroux Miller ; foreword by Katya Andresen. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _c2010. |
||
| 300 | _a228 p. | ||
| 490 | 1 | _aJossey-Bass nonprofit guidebook series | |
| 505 | _aHKBU Library | ||
| 520 | _a"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- | ||
| 650 | 0 |
_aNonprofit organizations _xMarketing. _9195086 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c104562 _d104562 |
||