| 000 | 00763cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 080218s2008 enka esb 001 0 eng d | ||
| 020 | _a9780750682343 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5415.2 _bC485 D 2008 |
| 100 | 1 |
_aChiu, Susan. _9195124 |
|
| 245 | 1 | 0 |
_aData mining and market intelligence for optimal marketing returns _cSusan Chiu, Domingo Tavella. |
| 250 | _a1st ed. | ||
| 260 |
_aOxford, UK : _bButterworth-Heinemann/Elsevier, _c2008. |
||
| 300 |
_a280 p. : _bill. |
||
| 500 | _aTitle from e-book title screen (viewed June 30, 2008). | ||
| 505 | _aHKBU library | ||
| 518 | _aYT2025 M08 | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aData mining. | |
| 700 | 1 |
_aTavella, Domingo, _d1948- _9195125 |
|
| 900 | _a= C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c104576 _d104576 |
||