000			01833cam a2200229 a 4500
008			091015s2010 nyua b 001 0 eng
020			_a9781848728370
040			_aSDU
050	0	0	_aHF5415.32 _bC743 2010
245	0	4	_aThe connected customer : _bthe changing nature of consumer and business markets / _cedited by Stefan Wuyts ... [et al.].
260			_aNew York : _bRoutledge, _c2010.
300			_a353 p. : _bill.
505	0		_aOpportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.
505	0		_aHKBU library
518			_aYT2025 M08
650		0	_aConsumer behavior.
650		0	_aBranding (Marketing)
650		0	_aMarketing.
700	1		_aWuyts, Stefan. _9195150
900			_a= C.1 SDU
942			_cGBE _2lcc
999			_c104583 _d104583