| 000 | 00731cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 020731s2002 gw a b 001 0 eng | ||
| 020 | _a3110173409 | ||
| 020 | _a3110173417 | ||
| 020 | _a9783110173406 | ||
| 020 | _a9783110173413 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5823 _bB368 P 2002 |
| 100 | 1 |
_aBeasley, Ron, _9195164 |
|
| 245 | 1 | 0 |
_aPersuasive signs : _bthe semiotics of advertising / _cby Ron Beasley, Marcel Danesi. |
| 260 |
_aBerlin ; _aNew York : _bMouton de Gruyter, _c2002. |
||
| 300 |
_a193 p. : _bill. |
||
| 505 | _aHKBU Library | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSigns and symbols. | |
| 650 | 0 | _aSemiotics. | |
| 700 | 1 |
_aDanesi, Marcel, _d1946- _9195166 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c104590 _d104590 |
||