000			01814cam a22003257a 4500
008			100830s2011 enkab b 001 0 eng
020			_a9780470683095
020			_a0470683090
040			_aSDU
050	0	0	_aHF5821 _bS447 S 2011
100	1		_aSedivy, Julie.
245	1	0	_aSold on language : _bhow advertisers talk to you and what this says about you / _cJulie Sedivy, Greg Carlson.
260			_aChichester, West Sussex ; _aMalden, MA : _bWiley-Blackwell, _c2011.
300			_axii, 317 pages : _billustrations, maps
505	0	0	_tThe power of choice -- _tThe unconscious consumer -- _tThe attentional arms race -- _tWe know what you're thinking -- _tWhy ads don't say what they mean (or mean what they say) -- _tActing out -- _tDivide and conquer -- _tThe politics of choice.
505	0	0	_tHKBU library
518			_aYT2025 M08
520			_aSold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
650		0	_aAdvertising _xLanguage. _929022
650		0	_aAdvertising.
650		7	_aAdvertising _xLanguage. _929022
650		7	_aAdvertising.
650		7	_aBusiness and Management.
650		7	_aAdvertising.
650		7	_aAdvertising _xLanguage. _929022
650		7	_aReklam. _9195168
700	1		_aCarlson, Greg N., _d1948-
900			_a= C.1 SDU
942			_cGBE _2lcc
999			_c104591 _d104591