| 000 | 00982cam a22002294a 4500 | ||
|---|---|---|---|
| 008 | 030520s2004 enka b 001 0 eng | ||
| 020 | _a9780415322249 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5822 _bO82 2004 |
| 100 | 1 |
_aO'Shaughnessy, John. _919071 |
|
| 245 | 1 | 0 |
_aPersuasion in advertising / _cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |
| 250 | _a1st ed. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2004. |
||
| 300 |
_a220 p. : _bill. |
||
| 505 | 0 | 0 |
_tWhat facilitates persuasion and what inhibits it? -- _tRationality, symbolism, and emotion in persuasion -- _tPersuasive advertising appeals, 1 -- _tPersuasive advertising appeals, 2 -- _tPersuasive advertising appeals, 3: cognitive approaches -- _tPersuasive advertising appeals, 4. |
| 505 | 0 | 0 | _tHKBU Library |
| 650 | 0 |
_aAdvertising _xPsychological aspects. _977064 |
|
| 650 | 0 | _aPersuasion (Psychology) | |
| 700 | 1 |
_aO'Shaughnessy, Nicholas J., _d1954- _9195172 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c104593 _d104593 |
||