| 000 | 01059cam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 091210s2010 pau b 001 0 eng | ||
| 020 | _a9780812242515 | ||
| 020 | _a0812242513 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5415.34 _bS783 2010 |
| 100 | 1 |
_aSamuel, Lawrence R. _9195173 |
|
| 245 | 1 | 0 |
_aFreud on Madison Avenue : _bmotivation research and subliminal advertising in America / _cLawrence R. Samuel. |
| 260 |
_aPhiladelphia : _bUniversity of Pennsylvania Press, _c2010. |
||
| 300 | _a218 p. | ||
| 505 | 0 | _aThe psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. | |
| 505 | 0 | _aHKBU library | |
| 518 | _aYT2025 M08 | ||
| 650 | 0 |
_aMotivation research (Marketing) _zUnited States _xHistory. _9195174 |
|
| 650 | 0 |
_aSubliminal advertising _zUnited States _xHistory _9195175 |
|
| 650 | 0 |
_aAdvertising _zUnited States _xPsychological aspects _xHistory. _9195176 |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _xHistory. _9195177 |
|
| 900 | _a= C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c104594 _d104594 |
||