000 00806cam a2200265 a 4500
008 120514s2013 ilua 001 0 eng
020 _a9780809331963
020 _a0809331969
020 _a9780809331970
020 _a0809331977
040 _aSDU
050 0 0 _aPN1995
_bM332 M 2013
100 1 _aMarich, Robert.
_9196725
245 1 0 _aMarketing to moviegoers :
_ba handbook of strategies and tactics /
_cRobert Marich.
250 _a3rd ed.
260 _aCarbondale ;
_aEdwardsville :
_bSouthern Illinois University Press,
_c2013.
300 _a417 p. :
_bill.
500 _aIncludes index.
505 _aHKBU library
518 _aYT2025 M09
650 0 _aMotion pictures
_xMarketing.
_914952
650 0 _aMotion pictures
_xDistribution.
_914953
900 _a= C.1 SDU
942 _cGBE
_2lcc
999 _c105013
_d105013