000 00664 am a2200229 a 4500
008 981204c2000 uk 000 eng d
020 _a076195659x
_c1,275
040 _aSDU
050 0 0 _aP91.3
_bG977 M4 2000
093 _aMG002
100 1 _aGunter, Barrie.
_924623
245 1 0 _aMedia Research Methods : Measuring Audiences, Reactions and Impact /
_cBarrie Gunter
260 _aLondon :
_bSAGE Publications,
_c2000
300 _a314 p
500 _aHKBU library = C.1
505 _aHKBU library
518 _aYT2025 M09
650 0 _aMass media
_xResearch
_xMethodology.
_924624
900 _a18002 = C.1 SDU
900 _a= C.2 SDU
942 _cGBE
_2lcc
999 _c10594
_d10594