| 000 | 00611cam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 090810s2012 en a b 001 0 eng | ||
| 020 | _a9781606493670 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5414 _bG766 A 2012 |
| 100 | 1 |
_aGrapentine, Terry _9201486 |
|
| 245 | 1 | 0 |
_aApplying scientific reasoning to the field of marketing : _bmake better decisions / _cTerry Grapentine |
| 260 |
_aNew York : _bBusiness Expert Press, _c2012 |
||
| 300 |
_a244 p. : _bill. |
||
| 505 | 0 | _aHKBU Library | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aMarketing _xDecision making |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c106140 _d106140 |
||