000 00734cam a22002054a 4500
008 020509s2013 njua b 001 0 eng
020 _a9789814407717
040 _aSDU
050 0 0 _aHD30.25
_bQ1 2013
245 1 0 _aQuantitative modelling in marketing and management /
_cedited by Luiz Moutinho (University of Glasgow, UK), Kun -Huang Huarng (Feng Chia University, Taiwan (ROC)).
260 _aNew Jersey :
_bWorld Scientific,
_c2013.
300 _a503 p. :
_bill.
505 _aHKBU Library
650 0 _aManagement
_xMathematical models.
650 0 _a Marketing
_xMathematical models.
_9201492
700 1 _aMoutinho, Luiz.
_929833
700 1 _aHuarng, Kun-Huang.
_9201493
900 _a = C.1 SDU
942 _cGBE
_2lcc
999 _c106142
_d106142