| 000 | 00739cam a2200205 i 4500 | ||
|---|---|---|---|
| 008 | 140123s2008 enka b 001 0 eng | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHD69.B7 _bF533 C 2008 |
| 100 | 1 |
_aFisher-Buttinger, Claudia _9201511 |
|
| 245 | 0 | 0 |
_aConnective branding : _bbuilding brand equity in a demanding world / _cClaudia Fisher-Buttinger and Christine Vallaster |
| 260 |
_aChichester, England ; Hoboken, NJ : _bWiley, _c2008 |
||
| 300 |
_a358 p. : _bill |
||
| 505 | 0 | _aHKBU Library | |
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement _9201512 |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aVallaster, Christine, _d1971- _9201513 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c106149 _d106149 |
||