| 000 | 00704nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 161107 2010 njua|||| |||| 00| 0 tha d | ||
| 020 | _a9780470583784 | ||
| 040 | _aSDU | ||
| 050 |
_aHF5415.1265 _bS839 S 2010 |
||
| 100 | 1 |
_aSterne, Jim. _9128121 |
|
| 245 | 0 | 0 |
_aSocial media metrics : _bhow to measure and optimize your marketing investment / _cJim Sterne |
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _c2010 |
||
| 300 |
_a240 p. : _bill. |
||
| 505 | 0 | _aHKBU Library | |
| 650 | 0 | _aInternet marketing | |
| 650 | 0 |
_aSocial media _xEconomic aspects _996636 |
|
| 650 | 0 | _aMarketing research | |
| 650 | 0 |
_aOnline social networks _xEconomic aspects _996637 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cEBK _2lcc |
||
| 999 |
_c106271 _d106271 |
||