| 000 | 00625cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 020731s1998 caua b 001 0 eng | ||
| 020 | _a9780761912415 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5823 _bH847 1998 |
| 245 | 1 | 0 |
_aHow advertising works : _bthe role of research / _cedited by John Philip Jones |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _c1998 |
||
| 300 |
_a358 p. : _bill. |
||
| 505 | _aHKBU Library | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _xResearch _9125511 |
|
| 650 | 0 |
_aMarktonderzoek _9201812 |
|
| 700 | 1 |
_aJones, John Philip _922423 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c106278 _d106278 |
||