| 000 | 00664cam a22002174a 4500 | ||
|---|---|---|---|
| 008 | 020731s2013 nyua b 001 0 eng | ||
| 020 | _a9780415888011 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aHF5823 _bR869 2013 |
| 245 | 1 | 0 |
_aThe Routledge companion to advertising and promotional culture / _cedited by Matthew P. McAllister, Emily West |
| 260 |
_aNew York, NY : _bRoutledge, _c2013 |
||
| 300 |
_a464 p. : _bill. |
||
| 505 | _aHKBU Library | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aSocial media | |
| 700 | 1 |
_aMcAllister, Matthew P _9201828 |
|
| 700 | 1 |
_aWest, Emily _9201829 |
|
| 900 | _a = C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c106287 _d106287 |
||