000 00670nam a2200205 a 4500
008 161107 2009 nyua|||| |||| 00| 0 eng d
020 _a9780814410721
040 _aSDU
050 _aHF5415.1265
_bH259 D 2009
100 1 _aHarden, Leland.
_9123222
245 0 0 _aDigital engagement :
_binternet marketing that captures customers and builds intense brand loyalty /
_cLeland Harden and Bob Heyman h
260 _aNew York :
_bAmerican Management Association,
_c2009
300 _a244 p. :
_bill.
505 0 _aHKBU Library
650 0 _aInternet marketing.
650 0 _aBrand loyalty.
_999496
700 1 _aHeyman, Bob
900 _a = C.1 SDU
942 _cGBE
_2lcc
999 _c106309
_d106309