000 00573nam a2200181 a 4500
008 161107 2012 enka 00| 0 eng d
020 _a9780470974889
040 _aSDU
050 _aHF5822
_bH438 S 2012
100 1 _aHeath, Robert
_9201892
245 0 0 _aSeducing the subconscious :
_bthe psychology of emotional influence in advertising /
_cRobert Heath
260 _aMalden, MA :
_bWiley-Blackwell,
_c2012
300 _a248 p. :
_bill.
505 0 _aHKBU Library
650 0 _aAdvertising
_xPsychological aspects
_977064
900 _a = C.1 SDU
942 _cGBE
_2lcc
999 _c106321
_d106321