000 00777nam a22002297a 4500
008 250805b2012 enk||||| |||| 00| 0 eng d
020 _a9781781900161
050 0 0 _aHF1416
_bI61 2012
245 1 0 _aInterdisciplinary approaches to product design, innovation, & branding in international marketing /
_cedited by K. Scott Swan, Shaoming Zou.
260 _aBingley, UK :
_bEmerald Group Publishing Limited,
_c2012
300 _a339 p. :
_bill.
505 _aHKBU library
518 _aYT2025 M08
650 0 _aExport marketing.
650 0 _aBranding (Marketing)
650 0 _aProduct design.
_936259
650 0 _aStratégie de marque.
_9202057
700 1 _aSwan, K. Scott.
_9202058
710 _a Zou, Shaoming.
_9202059
900 _a= C.1 SDU
942 _2lcc
_cGBE
999 _c106396
_d106396