| 000 | 00842nam a22002417a 4500 | ||
|---|---|---|---|
| 008 | 250814b2011 nyua|||| |||| 00| 0 eng d | ||
| 020 | _a9780415471183 | ||
| 050 | 0 | 0 |
_aHD59 _bD273 Q 2011 |
| 100 | 1 |
_aDaymon, Christine. _9202237 |
|
| 245 | 1 | 0 |
_aQualitative research methods in public relations and marketing communications / . _cChristine Daymon and Immy Holloway |
| 250 | _a2nd ed. | ||
| 260 |
_a New York, NY : _bRoutledge, _c2011. |
||
| 300 | _a397 p. | ||
| 505 | _aHKBU library | ||
| 518 | _aYT2025 M08 | ||
| 650 | 0 |
_aCorporations _xPublic relations _xResearch _xMethodology _9202238 |
|
| 650 | 0 |
_aPublic relations _xResearch _xMethodology. _9202239 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _9202240 |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 |
_aHolloway, Immy. _9130172 |
|
| 900 | _a= C.1 SDU | ||
| 942 |
_2lcc _cGBE |
||
| 999 |
_c106475 _d106475 |
||