| 000 | 01399cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 110517s2012 enka b 001 0 eng | ||
| 020 | _a9780415579933 | ||
| 020 | _a9780203349908 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aJF2112 _bR852 2012 |
| 245 | 0 | 0 |
_aRoutledge handbook of political marketing / _cedited by Jennifer Lees-Marshment. |
| 260 |
_aAbingdon, Oxon ; _aNew York : _bRoutledge, _c2012. |
||
| 300 |
_a388 p. : _bill. |
||
| 490 | 1 | _aRoutledge handbooks | |
| 505 | 0 | _aIntroduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment. | |
| 505 | 0 | _aHKBU library | |
| 518 | _aYT2025 M09 | ||
| 650 | 0 | _aPublic relations and politics. | |
| 650 | 0 |
_aCampaign management. _9205380 |
|
| 650 | 0 | _aPolitical campaigns. | |
| 650 | 0 | _aCommunication in politics. | |
| 650 | 0 |
_aGovernment publicity. _9205381 |
|
| 700 | 1 |
_aLees-Marshment, Jennifer. _9205382 |
|
| 900 | _a33004 = C.1 บัณฑิตวิทยาลัย | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c107481 _d107481 |
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