| 000 | 01243cam a2200253 i 4500 | ||
|---|---|---|---|
| 008 | 121126s2013 nyua b 101 0 eng | ||
| 020 | _a9780415818155 | ||
| 040 | _aSDU | ||
| 050 | 0 | 0 |
_aP96 _bM489 2013 |
| 245 | 0 | 0 |
_aMedia management and economics research in a transmedia environment : _bpapers from the 2012 Broadcast Education Association research symposium / _csymposium chair [and] edited by Alan B. Albarran. |
| 300 |
_a278 p. : _bill. |
||
| 490 | 0 | _aElectronic media research series | |
| 500 | _a"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction. | ||
| 505 | 0 | _aMedia management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia. | |
| 505 | 0 | _aHKBU library | |
| 518 | _aYT2025 M09 | ||
| 650 | 0 |
_aMass media _xManagement |
|
| 650 | 0 |
_aMass media _xEconomic aspects |
|
| 650 | 0 | _aConvergence (Telecommunication) | |
| 700 | 1 |
_aAlbarran, Alan B., _eeditor of compilation. _9205602 |
|
| 710 | 2 |
_aBroadcast Education Association (U.S.) _9205603 |
|
| 900 | _a= C.1 SDU | ||
| 942 |
_cGBE _2lcc |
||
| 999 |
_c107552 _d107552 |
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