000 02209cam a22002534a 4500
008 100719s2010 enk b 001 0 eng
020 _a9780521717779
040 _aSDU
050 0 0 _aPN1993.5
_bB512 M 2010
100 1 _aBerkowitz, Edward D.
_9206387
245 1 0 _aMass appeal :
_bthe formative age of the movies, radio, and tv /
_cEdward D. Berkowitz.
260 _aCambridge ;
_aNew York :
_bCambridge University Press,
_c2010.
300 _a212 p.
490 0 _aCambridge essential histories
505 _aMachine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era?
505 _aHKBU library
518 _aYT2025 M08
520 _a"Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century"--
650 0 _aMotion pictures
_zUnited States
_xHistory
_y20th century.
650 0 _aRadio programs
_zUnited States
_xHistory
_y20th century.
_9201834
650 0 _aTelevision programs
_zUnited States
_xHistory
_y20th century.
_9206388
900 _a= C.1 SDU
942 _cGBE
_2lcc
999 _c107812
_d107812