000 01357cam a2200217 a 4500
008 100804s2011 enk b 001 0 eng
020 _a9781107001350
040 _aSDU
050 0 0 _aHC280.C6
_bP981 W 2011
100 1 _aPulju, Rebecca,
_9210767
245 1 0 _aWomen and mass consumer society in postwar France /
_cRebecca J. Pulju.
260 _aNew York :
_bCambridge University Press,
_c2011.
300 _a260 p.
505 _aHKBU Library
520 _a"Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them"--
650 0 _aWomen consumers
_zFrance
_xHistory.
_9210768
650 0 _aConsumption (Economics)
_zFrance
_xHistory.
_9210769
651 0 _aFrance
_xEconomic conditions
_y1945-
_9210770
900 _a = C.1 SDU
942 _cGBE
_2lcc
999 _c109342
_d109342