000			02893cam a22003017i 4500
008			170520s2013 enka b 001 0 eng d
020			_a9781841506142
020			_a1841506141
040			_aSDU
050	0	0	_aHF5821 _bA952 2013
245	0	0	_aAdvertising as culture / _cedited by Chris Wharton.
300			_a229 p.: _bill.
505	0	0	_tAdvertising -- a way of life / _rTony Purvis _tAdvertising research / _rJohn Fenwick _tSpreads like butter -- culture and advertising / _rChris Wharton _tHandbags and gladrags -- the rise and rise of accessories in fashion and advertising / _rHilary Fawcett _tMusic and advertising -- a happy marriage? / _rJudith Stevenson _tThe cultural economy of death -- advertising and popular music / _rPaula Hearsum _tArt and advertising -- circa 1880 to the present / _rMalcolm Gee _tOn-line digi-ads / _rDavid Reid _tSelling politics -- the political economy of political advertising / _rAndrew Mullen _tMedia and advertising -- the interests of citizens and consumers / _rMonika Metykova
505	0	0	_tHKBU library
518			_aYT2025 M10
520			_aThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.
650		0	_aAdvertising _xSocial aspects.
650		0	_aPopular culture.
650		0	_aMass media and culture.
650		7	_aMedia Studies.
650		7	_aAdvertising _xSocial aspects.
650		7	_aMass media and culture.
650		7	_aPopular culture.
650		7	_aMedia Studies.
700	1		_aWharton, Chris. _9213142
900			_a= C.1 SDU
942			_cGBE _2lcc
999			_c110135 _d110135