000			01515cam a2200289 a 4500
008			060808s2007 cauab b 001 0 eng
020			_a1412914140
020			_a9781412914147
020			_a1412914159
020			_a9781412914154
040			_aSDU
050	0	0	_aHM1221 _bC978 I 2007
100	1		_aCurtin, Patricia A.
245	1	0	_aInternational public relations : _bnegotiating culture, identity, and power / _cPatricia A. Curtin, T. Kenn Gaither.
260			_aThousand Oaks : _bSAGE Publications, _c2007.
300			_a304 p. : _bill.
505	0		_aThe challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
505	0		_aHKBU library
518			_aYT2025 M08
650		0	_aPublic relations.
650		0	_aPublic relations
650		0	_aIntercultural communication.
650		0	_aCulture and globalization.
700	1		_aGaither, Thomas Kenneth. _9217129
900			_a= C.1 SDU
942			_cGBE _2lcc
999			_c111569 _d111569