000			00777cam a2200205 i 4500
008			130124s2013 enk b 001 0 eng
020			_a9780415662093
040			_aSDU
050	0	0	_aHD59.2 _bC743 2013
245	0	0	_aContemporary perspectives on corporate marketing : _bcontemplating corporate branding, marketing and communications in the twenty-first century / _cedited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
300			_a156 p. ;
490	0		_aRoutledge interpretive marketing research ; _v17
650		0	_aCorporate image.
650		0	_aCorporate culture.
650		0	_aCommunication in organizations.
650		0	_aBranding (Marketing)
650		0	_aCorporations.
700	1		_aBalmer, John M. T. _9217993
942			_cGBE _2lcc
999			_c111927 _d111927