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| 001 | vtls000023269 | ||
| 003 | MTX | ||
| 008 | 000714c1998 nyua b 001 0 eng d | ||
| 020 | _a081293203x | ||
| 039 | 9 |
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_aHF5415.153 _bM348 W9 1998 |
| 093 | _aMG010 | ||
| 100 | 1 |
_aMcMath, Robert M. _935234 |
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| 245 | 1 | 0 |
_aWhat Were They Thinking? : Markting Lessons you can Learn from Products that Flopped / _cRobert M. McMath |
| 260 |
_aNew York : _bTimes Business, _c1998 |
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| 300 |
_a240 p. : _bill. |
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| 650 | 0 |
_aNew products _xMarketing. _9150356 |
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| 650 | 0 |
_aNew products _xMarketing _xCase studies. _935235 |
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| 700 | 1 |
_aForbes, Thom, _cjt. auth. _935236 |
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| 942 | _cGBT | ||
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_c17970 _d17970 |
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