000 00853nam a2200229 a 4500
001 vtls000023269
003 MTX
008 000714c1998 nyua b 001 0 eng d
020 _a081293203x
039 9 _a201506300941
_bcat1
_c201311111501
_dVLOAD
_c201008281438
_dVLOAD
_c201008272320
_dVLOAD
_y200206121401
_zload
050 0 0 _aHF5415.153
_bM348 W9 1998
093 _aMG010
100 1 _aMcMath, Robert M.
_935234
245 1 0 _aWhat Were They Thinking? : Markting Lessons you can Learn from Products that Flopped /
_cRobert M. McMath
260 _aNew York :
_bTimes Business,
_c1998
300 _a240 p. :
_bill.
650 0 _aNew products
_xMarketing.
_9150356
650 0 _aNew products
_xMarketing
_xCase studies.
_935235
700 1 _aForbes, Thom,
_cjt. auth.
_935236
942 _cGBT
999 _c17970
_d17970